Philip A. Cross | VP Scientific Communications

Philip has spent the whole of his 30 plus years’ career in pharmaceutical marketing and branding. A scientist by training – he holds a Master’s degree in Natural Sciences from Cambridge University – Philip has held senior executive positions both in the UK and internationally, most recently as Senior Vice-President Marketing with Novartis Consumer Health, where he was responsible for global brand development.

Philip’s consulting career began in 2001, when he was appointed head of the European healthcare practice of the global brand consultancy, Interbrand. In this role he lead dozens of projects for major pharma and biotech companies, encompassing brand strategy and positioning, brand research as well as brand name and visual identity development.

At Omega Insights, Philip continues to lead major branding projects for key clients including Novartis, Bayer and Boehringer Ingelheim as well as managing agency client relations for all 3D animation projects in his capacity as Vice-President Scientific Communications for Enlight Science.